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This step adds the current contact to a specified Segment when reached in the Automation flow. Common use cases:
  • Cohorts — Add contacts to a cohort segment after a specific event.
  • Lifecycle — Segment contacts as they progress through onboarding.
  • Engagement — Group contacts who completed a specific action.

How it works

Define a Add to segment step and select the segment from the dropdown.Automation Add to Segment

Configuration

config.segment_id
string
required
The ID of the segment to add the contact to.
Example
{
  "key": "add_to_vip",
  "type": "add_to_segment",
  "config": {
    "segment_id": "83a1e324-26dc-47eb-9b28-ba8b6d1fe808"
  }
}